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Let’s be honest for a moment. Most small business owners didn't start their company because they had a burning desire to be a "salesperson". In fact, the word "sales" often conjures up images of cheap suits, aggressive follow-ups, and the uncomfortable feeling of trying to talk someone into something they don’t actually need. If the thought of a discovery call makes you want to hide under your desk, you aren't alone. You want to grow your business, but you want to do it with

You started your business because you have a passion. Maybe you’re a consultant who loves solving puzzles. Maybe you’re a maker who creates something beautiful. Or maybe you’re a service provider who genuinely wants to make people’s lives easier. Whatever it is, you probably didn't start your business because you wanted to be a salesperson. In fact, for many small business owners, the word "sales" carries a bit of an ick factor. It brings up images of high-pressure tactics, m

Most small business owners I talk to share a common fear. It is not the fear of failure or the fear of hard work. It is the fear of being seen as "that person." You know the one. The pushy, overbearing salesperson who talks at you rather than with you. The one who uses scripts that feel like a cheap suit: stiff, uncomfortable, and clearly not made for you. When you start a business because you are passionate about a craft or a service, the last thing you want to do is comprom

Let’s be honest for a second. Most people hear the word "sales" and immediately picture a smooth-talking character in a cheap suit, trying to shift a car that’s held together by hope and duct tape. It’s that feeling of the "ick." If you’re a small business owner, that "ick" factor is probably the biggest thing holding you back. You started your business because you’re brilliant at what you do. You’re a designer, a consultant, a maker, or a coach. You’re not a "salesperson." B

You probably started your business because you are passionate about a specific craft, a unique service, or a problem you know you can solve. You likely did not start it because you wanted to spend your afternoons "closing deals" or "handling objections." For many small business owners, the word "sales" carries a heavy weight. It brings to mind images of high-pressure environments, manipulative scripts, and the desperate need to persuade someone to buy something they might not

Does the word "sales" make your stomach do a slow, uncomfortable flip? You aren't alone. Most small business owners started their journey because they were passionate about a craft, a service, or a solution. They didn’t start because they wanted to spend their afternoons cold-calling or pressuring people into buying things they don’t need. The common image of a salesperson is someone loud, aggressive, and slightly manipulative. We’ve all been on the receiving end of that "hus

You have seen the movies. The guy in the sharp suit, pacing around a high-rise office, barking orders into a headset. There is a bell that rings every time a deal closes. There is a constant pressure to "always be closing." It is loud. It is aggressive. It is exhausting just to watch. For most small business owners, that version of sales feels like a nightmare. You started your business because you have a craft, a service, or a product that truly helps people. You didn't star

It is Friday, February 27, 2026. Look around. We live in a world where AI can write your emails, automate your social media, and even predict when your customers are running low on coffee. Technology has made business faster than we ever imagined. But it has also made something else very clear. In a world full of automation and noise, human trust has become the most expensive currency on the market. If you are a small business owner, you might be feeling the pressure. You see